OPTIMALISASI E-COMMERCE UNTUK PENGEMBANGAN EKONOMI KREATIF DI ERA DIGITAL

2026-02-25T05:34:49+00:00

The development of digital technology has driven significant changes in product marketing and distribution patterns, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. However, most MSMEs still face limitations in optimally utilizing e-commerce platforms. This community service activity aims to optimize the use of e-commerce to support the development of the creative economy among MSMEs in Sumbertaman Village, Probolinggo City. The activity implementation methods include initial observation, outreach, training, and mentoring on the use of e-commerce platforms and digital marketing. The results of the activity indicate an increase in understanding and skills of MSMEs in managing online stores, creating attractive product content, and utilizing digital marketing features to expand market reach. This e-commerce optimization has a positive impact on increasing product visibility and sales opportunities for MSMEs. This activity is expected to become a model for sustainable digital technology-based MSME empowerment in supporting the growth of the creative economy in the digital era.

SOSIALISASI PERKEMBANGAN SOSIAL MEDIA DALAM FENOMENA CYBERCRIME DI MASYARAKAT DESA SELOGUDIG WETAN

2026-02-25T05:49:56+00:00

The rapid development of social media has transformed the way people communicate and interact, including in rural areas. Social media not only facilitates access to information and communication, but also introduces a number of risks, such as increased cybercrime. As social media users, residents of Selogudig Wetan Village still struggle to understand the types and impacts of cybercrime, such as online fraud, the spread of fake news, and the misuse of personal information, potentially making them victims in their daily digital activities. This community service program is designed to increase awareness and knowledge of Selogudig Wetan Village residents about the development of social media and the dangers of cybercrime that can arise. Adapted methods include outreach through presentations, interactive discussions, and case studies relevant to the village community's situation. A participatory approach is used to ensure that the understanding gained is contextual and practical. The results of this activity demonstrate an increase in community awareness in recognizing various forms of cybercrime and the importance of wise and responsible social media use. People are beginning to realize the importance of maintaining the security of their personal data and being critical of the information they receive. This program is expected to be the first step in building digital literacy among rural communities to create a safer and healthier digital environment.

ABDISUCI : Jurnal Pengabdian dan Pemberdayaan Masyarakat

OPTIMALISASI E-COMMERCE UNTUK PENGEMBANGAN EKONOMI KREATIF DI ERA DIGITAL

SOSIALISASI PERKEMBANGAN SOSIAL MEDIA DALAM FENOMENA CYBERCRIME DI MASYARAKAT DESA SELOGUDIG WETAN